A bit of history

A bit of history

In 1972, Joaquin Sugrañes Soronellas founded Amenities Pack with the aim of providing a differentiating product to the luxury catering sector. Driven by his innovative and meticulous character, he focused on selling personalized toothbrushes with integrated toothpaste through vending machines. The product was a real revolution that caught the attention of the hotel sector. ENTURSA (National Tourism Company - Current Paradores of Tourism in Spain) was the first to adopt the personalized toothbrush, opening the door to a new sector.

With an effective mindset when it comes to solving everyday problems and taking advantage of the boom in the Spanish hotel sector, Joaquin Sugrañes Soronellas decided to take the plunge and provide hoteliers with a wide range of personalized products with the aim of adding value to the stay of hotel guests. This is where Amenities in Spain were born. This heritage explains the way Amenities Pack works.

Throughout our history, the greatest successes have come from our greatest challenges, and we believe this makes us different. We have always grown with and for our customers, reaching the smallest detail.

Today, Amenities Pack has 3 delegations creating unique memories in more than 40 countries and with logistics that allow us to reach any place in the world. Without a doubt, challenges make us great and we continue to grow without losing the essence transmitted by our founder, who made it clear what is done at Amenities Pack.

We manufacture the small details that make a room great

Joaquin Sugrañes Soronellas

Mission

We love to travel, whether for pleasure or work, enjoying the cultural immersion and the beauties that exist on this planet. When we return home, it is easy to have a memory of the city we visited or the people we met. In pursuit of the same goal or on the same line, however, our goal is to help the hotelier as much as possible so that his hotel is also part of this memory.

That is why our mission is to provide the customer with the best product in terms of quality, functionality and design that provides the guest with a different stay and a difficult-to-replace memory.

Vision

To help hotels of all categories create a difficult-to-replace memory with each product we bring to the market.

Values

Leadership

Proximity

Service

Diversity

Quality

Commitment